Practical guides for business leaders who want to understand what AI can actually do for them.
You've tried ChatGPT. You've watched the webinars. You've read the LinkedIn posts. And you still can't connect any of it to the work sitting on your desk Monday morning. That gap is exactly what executive AI coaching closes.
A founder asked me recently what executive AI coaching costs. He asked after a few weeks of trying to figure it out himself. The question was real. It just came later than it should have.
A founder sent me a list of five AI coaches she was considering. I told her she was asking the wrong question. A short guide to evaluating coaches against the seat you actually sit in.
88% of executives report using AI at work. About 5% use it in a way that transforms how they operate. The distance between the two groups has nothing to do with intelligence or technical skill. It comes down to method.
The businesses best positioned for AI are the ones least likely to have figured it out. Owner-operators with 5 to 50 employees, deep domain expertise, and manual processes they've accepted as 'just how the business works.'
Training teaches concepts to groups. Coaching shows you how AI applies to your specific situation. One is a curriculum. The other is a mirror. Knowing which you need saves you months.
A government official described AI output as sounding like 'a Hallmark card.' A CEO said he gets 'LinkedIn-level' answers. A professor tested four different models and got surface-level responses from all of them. They all concluded AI is limited. They were all wrong.
I ask every executive the same question: what are your biggest time sinks? The most revealing answer is 'none.' Then, ten minutes into the conversation, they describe a structured process they run weekly. They can't see it because it feels like thinking.
A CEO told me he never gives AI context upfront. He doesn't want it to 'enter his biases.' His method felt rigorous. It was also the single biggest reason his AI outputs were mediocre.
A professional services firm's largest client included AI capabilities as a requirement in their annual RFP. The firm had no AI tools, no training program, no internal position on AI at all. The cascade had reached them.